Overview

Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners--but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any websiteLearn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.

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9781641467933

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"""Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy."" -- ""Don Hutson, New York Times bestselling author "" ""This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the Internet for you."" -- ""Brian Tracy, author of Eat That Frog!"""

Author Information

Bryan Heathman is the CEO of Made for Success Publishing and the author of Conversion Marketing: Convert Website Visitors into Buyers. Bryan's Fortune 500 marketing career includes companies with such powerful brands as Microsoft, the Eastman Kodak Company, and Xerox. With hundreds of marketing campaigns to his credit, Bryan's marketing advice is sought out by authors worldwide. Chris Widener is a successful businessman, author, speaker, and television host. He has authored over 450 articles and numerous books; he has also produced many CDs and DVDs on leadership, motivation, and success. Widener was previously the host of the national interview show Made for Success and cohost of True Performance with Zig Ziglar. As a public speaker, he has presented to organizations such as General Electric, Microsoft, Cisco Systems, and the Harvard School of Business.

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