Overview

Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)--Wait, Initiate, Investigate, Facilitate, Then Consolidate--the audiobook shows listeners how to: - Prepare for an effective sales call - Identify sales opportunities and the factors that drive buyers to act - Adjust their approach to the type of buyer--Achievers, Commanders, Reflectors, and Expressers - Make conversations flow easily - Address problems, opportunities, wants, and needs - Work through objections - Advance and close sales - And more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs--on the buyer.

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Nancy Bleeke is President of Sales Pro Insider, a training and consulting firm that specializes in helping salespeople improve their customer service and sales skills, and enhance their leadership ability. Clients who have benefited from her innovative approach to sales include Motorola, CVS-Caremark, MassMutual, Celestica, and Rexnord. Rose Itzcovitz is an audiobook narrator whose readings include Democracy and Social Ethics by Jane Addams, Just Little Things by Nancy Vu, and Conversations That Sell by Nancy Bleeke.

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