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OverviewHow do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a mega-event regarding human rights abuses which are not related to the sport event do not damage the sponsor's image. Full Product DetailsAuthor: Florence S De RuijterPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.163kg ISBN: 9783844310887ISBN 10: 3844310886 Pages: 104 Publication Date: 02 March 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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