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OverviewThis book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Full Product DetailsAuthor: Magdalena Eriksroed-Burger , Heidi Hein-Kircher , Julia MalitskaPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2023 ISBN: 9783031202063ISBN 10: 3031202066 Pages: 302 Publication Date: 01 March 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews“Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century is a pioneering volume which enriches an area of study that, as also mentioned in several of the contributions, remains ripe for further scholarly research.” (Antony Hoyte-West, Brukenthalia, brukenthalmuseum.ro, Vol. 18 (13), 2023) Author InformationMagdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden. Tab Content 6Author Website:Countries AvailableAll regions |