Overview

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos. Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia. The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.

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9781032264929

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Chloe Steadman is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests lie in consumer culture, the body, time, place, high streets, atmospheres, and qualitative methods. Chloe is also involved in place-based research at the Institute of Place Management, including being part of the team leading the High Streets Task Force for UK Government. She has published in a range of journals, including Marketing Theory, Consumption Markets & Culture, Journal of Marketing Management, Qualitative Market Research, Social & Cultural Geography, Current Issues in Tourism, and Journal of Place Management and Development. Chloe is also on the Editorial Boards for the Journal of Marketing Management and Journal of Place Management and Development. Jack Coffin is Senior Lecturer in Marketing at the University of Manchester, UK. His current teaching focuses on fashion, but he learns more about style from his students. Jack’s research interests combine posthuman philosophies, studies of spatiality, and a critical commitment to representing alternative perspectives on marketing and consumption. This research has been published in Marketing Theory, AMS Review, and the Journal of Marketing Management, amongst other outlets.

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