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OverviewThe consumer market consist of all the individuals and house holds who buy or acquire goods and services for personal consumption. Consumers vary tremendously in age, income, education level mobility patterns and taste. Marketers find it useful to distinguish different consumer groups and to develop products and services tailored to their needs. Consumer behaviour refers to the behaviour that consumers display in searching for purchase using evaluating and disposing of products and services that they except will satisfy their needs. The study of consumer behaviour is the study of how individuals make decisions to spend their available resources (time, money, effect) on consumption related items. It includes the study of what they buy, why they buy, how often they use it. Full Product DetailsAuthor: Ranjhanidevi R KPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.104kg ISBN: 9783659682933ISBN 10: 3659682934 Pages: 64 Publication Date: 28 January 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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