|
|
|||
|
||||
OverviewPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food. Full Product DetailsAuthor: Barrie Gunter (University of Leicester, UK) , Adrian Furnham (University College, London, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 13.80cm , Height: 1.50cm , Length: 21.60cm Weight: 0.362kg ISBN: 9781138832459ISBN 10: 1138832456 Pages: 194 Publication Date: 26 November 2014 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationBarrie Gunter, Adrian Furnham Tab Content 6Author Website:Countries AvailableAll regions |