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OverviewApproximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets. Full Product DetailsAuthor: Sarah PraceusPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Dimensions: Width: 14.80cm , Height: 1.10cm , Length: 21.00cm Weight: 2.504kg ISBN: 9783658051044ISBN 10: 3658051043 Pages: 170 Publication Date: 22 April 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsBase of the Pyramid (BoP).- User Innovation.- Patterns and Antecedents of Consumer Innovation at the BoP.ReviewsAuthor InformationSarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH). Tab Content 6Author Website:Countries AvailableAll regions |
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