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OverviewThis book focuses on the development of relevant theories and concepts that aid in predicting and modifying consumer behaviors. Consumer behaviors that help improve well-being, such as earning, spending, borrowing, and saving are also covered. In addition, the book discusses how to define consumer rights and responsibilities, and how individual consumers are organized to protect their own interests and to voice their concerns in public decision making processes. Finally, the book covers effects of economic environments on consumer well-being and how consumers can effectively deal with these challenges. Full Product DetailsAuthor: Jing J XiaoPublisher: Springer New York Imprint: Springer New York ISBN: 9781493928217ISBN 10: 149392821 Pages: 230 Publication Date: 01 January 2015 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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