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OverviewFull Product DetailsAuthor: Dr Isaac K Ngugi (University of Bournemouth, UK) , Helen O'Sullivan (University of Bournemouth, UK) , Dr Hanaa Osman (Senior Lecturer, University of Bournemouth, UK) , Hanaa OsmanPublisher: CABI Publishing Imprint: CABI Publishing Dimensions: Width: 18.90cm , Height: 1.40cm , Length: 24.60cm Weight: 0.770kg ISBN: 9781786392879ISBN 10: 1786392879 Pages: 224 Publication Date: 10 July 2020 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationIsaac is a senior lecturer in the Department of Marketing at Bournemouth University in the UK. He is also a visiting lecturer at the University of Southampton. Isaac has a PhD in Marketing, an MSc. in Agricultural Economics (Distinction) and a BSc. in Agribusiness Management (First Class Honours). He teaches consumer behaviour to second year Business Studies students and to online Global Business Management students. Isaac has sustained research interest in food and drink marketing and has published several journal articles, book chapters and other outputs in this field. Additionally, Isaac has spearheaded several research projects on agri-food marketing in both developing countries (Kenya) and developed countries (UK). He works across academia and for both national and international research organisations. Helen is a lecturer and the Head of Education and Professional Practice in the Department of Marketing at Bournemouth University in the UK. She teaches consumer behaviour to Business Studies students at Bournemouth University, and also teaches at the Chartered Institute of Marketing, a body for marketing professional in the UK. She has won or been shortlisted for several marketing or business related awards. Hanaa is a senior lecturer in the Department of Tourism and Hospitality at Bournemouth University, UK. She has a PhD in Hotel Marketing, an MSc. in International Hotel Management and a BSc. in Hotel Management. She teaches consumer behaviour to hospitality students and has several conference papers, journal articles and book reviews on food and drink marketing. Tab Content 6Author Website:Countries AvailableAll regions |
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