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OverviewThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing. Full Product DetailsAuthor: RajagopalPublisher: Business Expert Press Imprint: Business Expert Press Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.272kg ISBN: 9781947441149ISBN 10: 1947441140 Pages: 196 Publication Date: 28 February 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationRajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus. Tab Content 6Author Website:Countries AvailableAll regions |
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