Consumer Behavior Knowledge for Effective Sports and Event Marketing
Author:   Lynn R Kahle (University of Oregon, USA) ,  Angeline G Close (University of Texas at Austin, USA)
Publisher:   Routledge
ISBN:  

9781283037396


Pages:   349
Publication Date:   24 September 2010
Format:   Electronic book text
Availability:   In stock   Availability explained
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Consumer Behavior Knowledge for Effective Sports and Event Marketing


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Overview

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sport

Full Product Details

Author:   Lynn R Kahle (University of Oregon, USA) ,  Angeline G Close (University of Texas at Austin, USA)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283037396


ISBN 10:   1283037394
Pages:   349
Publication Date:   24 September 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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