Free Delivery Over $100
|
|
|||
|
||||
OverviewConsumption is the primary economic activity in a post-industrial society. We are consumers, not producers. Consumer Behavior Analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. These chapters show how Consumer Behavior Analysis fits within a larger-scale approach to Marketing, Consumer Psychology, Behavior Analysis and Organizational Behavior Management. Describing both theoretical analyses as well as empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. Marketing managers will find tools and studies to help understand contemporary consumer behavior. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis, and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book was originally published as a special issue of the Journal of Organizational Behavior Management. Full Product DetailsAuthor: Donald A. Hantula (Temple University, USA) , Victoria K. WellsPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.40cm , Height: 2.00cm , Length: 24.60cm Weight: 0.660kg ISBN: 9780415519205ISBN 10: 0415519209 Pages: 272 Publication Date: 28 March 2013 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationDonald A. Hantula is an organizational psychologist, associate professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is senior lecturer in marketing at Durham Business School at the University of Durham, UK. Previously she was strategy and research associate and lecturer in marketing at Cardiff Business School. She has also worked in industry as an Account Executive in marketing communications. Tab Content 6Author Website:Countries AvailableAll regions |
||||
