Overview

This research aims to present a broader framework for examining the patterns of consumers' adoption of new products across nations and investigate the moderating role of culture, demographics and other antecedents to study consumer innovativeness. The research will help ascertain whether same set of factors affect new product adoption behavior across countries. Questions have been used to collect data from the targeted consumer categories and the questionnaire was prepared after a thorough review of previous research works. 2

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9781805255314

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