Overview

Most real estate training focuses on contracts, marketing, and sales techniques. Very little explains how a home is actually built or how builders think. Construction Intelligence for Realtors fills that gap by giving real estate professionals a clear, practical understanding of residential construction and how to use that knowledge in real-world transactions. Written by international builder and sales trainer Scott Grozelle, this book explains how homes are built, how builders operate, and what Realtors need to know to confidently represent clients in both new construction and resale markets. The focus is not on becoming a contractor, but on understanding construction well enough to communicate clearly, spot issues early, and guide clients with confidence. Readers will learn how construction knowledge improves walkthroughs, inspections, negotiations, and client conversations. The book also explains how builder contracts, allowances, upgrades, timelines, and pricing really work, helping Realtors avoid costly misunderstandings and protect their clients' interests. This book is designed for Realtors entering new home sales, agents who want stronger builder relationships, and resale-focused professionals who want a construction advantage. It is also a valuable training resource for real estate teams and brokerages. By understanding how homes work inside and out, Realtors can increase credibility, improve client trust, and stand out in competitive markets.

Full Product Details

9781069832108

Table of Contents

Reviews

""Bridges the gap between real estate and construction without overwhelming you with jargon. Clear, practical, and full of real-world insights."" - Real Estate Professional""This book explains what actually matters during walkthroughs, inspections, and client conversations."" - Realtor""Knowing the builder's language completely changes how you show up in negotiations and walkthroughs. You stop deferring and start leading."" - Industry Reviewer""A real confidence boost. It helps you understand what's behind the walls and immediately improves how you communicate with clients."" - Realtor, New Construction & Resale""Clear, easy to understand, and incredibly practical. It sharpens communication and reduces costly misunderstandings."" - Real Estate Agent""Not textbook theory-usable knowledge that helps you ask better questions, spot red flags, and explain issues with authority."" - Real Estate Professional""A must-read for Realtors who want to stand out and protect their clients in both new construction and resale deals."" - Industry Reader""Clear, practical construction knowledge every Realtor should have-but rarely gets."" - Real Estate Professional""Helps you speak the builder's language and instantly boosts client confidence."" - Realtor""Explains how homes actually work, not just how to sell them."" - Industry Reviewer""This book changes how you show up in walkthroughs, inspections, and negotiations."" - Real Estate Agent""A true competitive edge for Realtors in both new construction and resale."" - Real Estate Professional

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