Overview

In Conspicuous Feminism on Television: Gender, Power and #MeToo, Anna Marie Bautista examines how the impact of the #MeToo movement on the larger cultural discourse has not only prompted a critical scrutiny of gender and power on television, but has also leveraged its popularity to commodify both oppressed and independent women. This book delves into how the pervasive misogyny exposed by #MeToo has generated configurations of conspicuous feminism in shows like Big Little Lies, The Marvelous Mrs. Maisel, Insecure and The Handmaid's Tale. These fictional depictions emphasize feminist themes relating to misogyny and abuse, the silencing and deceptions that are preserved in order to uphold gendered power relations, the challenging of established gender roles and identities, and the integration of intersectional perspectives. Bautista explores how these representations indicate a more complex awareness of systemic misogyny in popular television series than in previous eras, reflecting the impact of #MeToo's aims to uncover and confront gendered inequality. Scholars of television studies, gender studies, and popular culture will find this book of particular interest.

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9781666923001

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Five years after the #MeToo movement roiled the world of entertainment, Anna Marie Bautista makes a crucial critical intervention by highlighting the role conspicuous feminism plays in female-centered television series such as The Handmaid's Tale, The Marvelous Mrs. Maisel, Big Little Lies, and Insecure. Drawing on a wide range of feminist media scholarship, the book focuses on the most salient issues currently circulating throughout American popular culture involving femininity, domesticity, consumerism, racial differences, and class mobility. This is cutting-edge feminist scholarship that places #MeToo and contemporary American popular culture in a dramatic new light. --Gina Marchetti, Pratt Institute, author of Romance and the Yellow Peril: Race, Sex, and Discursive Strategies in Hollywood Fiction

Author Information

Anna Marie Bautista is lecturer in American studies and gender studies at the University of Hong Kong.

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