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OverviewConnecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is changing, and how businesses can ultimately reconnect with consumers while achieving business goals. Hallam analyses the behavior and psychology of networks in-depth to reveal how businesses can understand what people want and how to communicate it to them effectively. This accessible and engaging book features interviews, case studies and practical guides for businesses, and defines some core principles for connecting with customers that current and future businesses can build upon. Full Product DetailsAuthor: Jed HallamPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan ISBN: 9781137397195ISBN 10: 1137397195 Pages: 200 Publication Date: 17 August 2015 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of Contents1. Foreword and Introduction to the Purpose of this Book 2. How Behaviour Must Change in Marketing 3. Connecting Brand Advertising to Direct Advertising to Product Development to Loyalty Programs - Understanding the 'Organismistic' Nature of the Organisation 4. Brand Growth Versus Cultural Metabolism 5. Growing the Culture, to Grow the Category 6. Understanding Cultures Using Networks 7. In Practice 8. ConclusionReviewsAuthor InformationJed Hallam is head of social strategy at Mindshare, a leading marketing and communications agency delivering marketing and strategy solutions and advanced analytics services. His current work involves working with brands like Ford, HSBC, and Unilever to understand how technology, culture and the evolving face of media are changing the way in which their businesses operate. Over the past 7 years, he has worked with some of the biggest brands in the world; from GlaxoSmithKline and Unilever, to first direct and Three - helping them to redefine how they connect with their consumer. He was social director at VCCP, where he worked on the world famous Compare The Meerkat campaign, the transition of MORE TH>N to a social business, and helped shape the social and digital strategy of O2. Prior to this he helped to build Wolfstar Consultancy (one of the UKs first social media consultancies) into a top 40 technology PR company and bought in global clients such as Discovery Channel, Sony Ericsson and GlaxoSmithKline. Tab Content 6Author Website:Countries AvailableAll regions |
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