Overview

This book is intended for decision makers, marketing managers and data analysts who have not yet adopted a Customer Data Platform (CDP). Its goal is to provide an accessible introduction to the strategic and marketing value of a CDP and to serve as a practical guide for companies and professionals looking to make the most of this powerful technology. This is the result of a shared journey. It was not written by a software engineer or a data scientist, but by someone who lives and breathes marketing and has faced the growing complexity of customer data. At the heart of these pages is a practical and honest guide aimed at demystifying the world of Customer Data Platforms, providing actionable insights for professionals who wish to make the most of their data. I hope this book helps you navigate the complex world of customer data and inspires you to build a smarter, more transparent, and, above all, human future for marketing. You will come to see data not just as a collection of numbers, but as the heart of a deeper and more fruitful relationship with your customers.

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