Overview

Surveys are a method of research and data collection that allow decision making in different measures according to the area or subject of application. They provide information in a direct and simple way as they have directed response options and therefore do not cause poorly understood or ambiguous answers from the participants who respond to them. Digital television allows to reach a larger audience than other media that require other services to operate or the establishment or possession of new technologies. By conducting surveys on digital television, opens the way to a wider participation, from different places and have several advantages, such as: access to the means of participation of surveys; generate responses by a larger number of participants, in this case the viewers; get results quickly, perform them from the comfort of home. All this from an interactive application in digital television, which is intended to be implemented as anational standardin the following years.

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