Overview

This book explores the rhetorical architecture of economic discourse through the lens of conceptual metaphor theory. Drawing on cognitive linguistics, the study reveals how metaphorical mapping shapes argumentation, coherence, and disciplinary identity. By offering a nuanced framework for analyzing metaphorical patterns, this work provides valuable insights for both English for Specific Purposes (ESP) pedagogy and cognitive-rhetorical studies, bridging the gap between linguistic theory and academic practice.

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9781036478315

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Ivaylo Dagnev, PhD, is an Associate Professor of Specialized English at the Medical College, Medical University of Plovdiv (Bulgaria). His research bridges cognitive linguistics and professional communication, focusing on conceptual metaphor theory, English for Specific Purposes (ESP) curriculum design, and the rhetorical structure of academic discourse. He has authored several monographs and textbooks, and published over 80 research articles in peer-reviewed journals, including high-impact international publications.

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