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OverviewDenisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online. Full Product DetailsAuthor: Denisa Elena VladPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2020 Weight: 0.454kg ISBN: 9783658288662ISBN 10: 3658288663 Pages: 222 Publication Date: 02 January 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsQuality of Products and Services.- The Influence of Social Media on the Consumers‘ Expectations.- Importance of Information in Social Media.- Influence of Emotional Attachment on the Relationship With the Brand.- Post-truth and Fake News and How They Relate to Human Emotions.- Consumer Behavior in the Online Environment.ReviewsAuthor InformationDenisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality. Tab Content 6Author Website:Countries AvailableAll regions |
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