Overview

For the past fifty years, the business world has been dominated by an economic model that preaches that the sole social responsibility of business [is] to maximize profit for distribution to shareholders. This one-dimensional focus represents a grossly incomplete view of reality and has resulted in increasing global economic dysfunction, widening inequality, and environmental destruction. This book offers a new model that is built around detailed metrics to measure and track performance in all forms of capital, including social, human, and natural. And this new model is not simply theory: it is delivering superior, measurable results in live business pilots in Africa, Asia, and elsewhere, all of which prove the worth of this well-developed alternative.

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9781520072876

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Bruno Roche has been the chief economist of Mars, Inc. since 2006 and leads Catalyst, a global-thought-leadership-capability-and-internal-corporate think tank for Mars, Inc. Roche also works at the World Economic Forum and is advising the head of the Global Agenda Council on Sustainable Development. Jay Jakub, PhD, is the senior director of external research at Mars, Inc./Catalyst. He is the author of Spies and Saboteurs: Anglo-American Collaboration and Rivalry in Human Intelligence Collection and Special Operations, 1940-45. Tom Kruse has a PhD in Operations and Systems Analysis, has taught Economics at the grad and undergrad levels, has held a variety of line and staff positions in corporations, and has been narrating audiobooks for the past five years.

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