Overview

Don’t walk onto the business battlefield without the weapons and plan you need to win. In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. Through engaging, interesting anecdotes gleaned by running over 200 war games for top Fortune 500 corporations, Singh demonstrates how war gaming helps these companies maintain competitive success. After reading this book, you’ll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity. Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune Global 500 list in building winning strategies. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children.

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Reviews

"""[...] a blueprint for taking corporate strategy to the next level."" -Kirkus Reviews ""This brisk read benefits from Singh's crisp, sometimes staccato style, as he makes his points with concise clarity, dispensing guidance, case studies, and lessons about planning and team-building with the air of a military instructor, demonstrating throughout how war-game wisdom has been applied to real-world business challenges."" -BookLife by Publishers Weekly ""Competitive Success is an informative business book that demonstrates the benefits of using war games to build effective business strategies"" -Foreword ""[...] a comprehensive book about war games that showcases their absolute necessity in today's corporate environment to achieve long-term success."" -Readers' Favorite"

Author Information

Author ARJAN SINGH has advised 68 of Top 100 companies in the Fortune Global 500 list in building winning strategies and co-authored Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children. Learn more about his work at www.CorporateWarGames.com.

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