Comparative Study of Integrated Marketing Communication and Online Marketing

Author:   Sonika Arora
Publisher:   Maharaja Ganga Singh University
ISBN:  

9798210244789


Pages:   234
Publication Date:   22 April 2022
Format:   Paperback
Availability:   In stock   Availability explained
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Comparative Study of Integrated Marketing Communication and Online Marketing


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Overview

Introduction to Online Marketing 1 What is Integrated Marketing? Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks. The art of online marketing involves finding the right online marketing mix of strategies that appeal to your target market and will actually translate into sales. The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.

Full Product Details

Author:   Sonika Arora
Publisher:   Maharaja Ganga Singh University
Imprint:   Maharaja Ganga Singh University
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.318kg
ISBN:  

9798210244789


Pages:   234
Publication Date:   22 April 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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