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OverviewFull Product DetailsAuthor: Nuno Martins , Daniel RaposoPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 2023 ed. Volume: 32 Weight: 0.796kg ISBN: 9783031353840ISBN 10: 3031353846 Pages: 362 Publication Date: 31 August 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsVisual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label’s redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 – Brand Image and user experience.- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases.- Destination image through TripAdvisor´s reviews analysis.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |