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Author:   Christof Dejung ,  Paul Cohen
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367735289

ISBN 10:   0367735288
Pages:   378
Publication Date:   18 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Introduction Part 1: European Expansions 1. From Winterthur to Bombay: The Establishment of the Firm 2. From the Indian Coast to the Hinterland — The Birth of a Large-Scale Enterprise 3. Banks, Commodity Exchanges and Agencies: The Organization of Sales in Europe 4. ""We are a Swiss firm, thank God!"": World War I and the Meaning of National Origins Part 2: Looking behind the Scenes 5. The Owner Family 6. Keeping Everyone in the Fold: The Employees and the Corporate Family 7. Working in Colonial India Part 3: The De-Europeanization of Global Markets 8. An Era of Crises: Europe After 1918 9. Growing Self-confidence: India After 1918 10. Expansion East and West: Extending the Business to China, Japan and the United States 11. Machinery for Asia Part 4: State Interventions and Multinational Trading Companies 12. The Consequences of Decolonization 13. Entering the Coffee Trade 14. The Cotton Trade after World War II Conclusion"

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Author Information

Christof Dejung is a professor in modern history at the University of Bern, Switzerland.

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