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OverviewCreativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center. Full Product DetailsAuthor: Martin HewingPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 2014 ed. Dimensions: Width: 14.80cm , Height: 1.10cm , Length: 21.00cm Weight: 2.554kg ISBN: 9783658037529ISBN 10: 3658037520 Pages: 173 Publication Date: 24 October 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsCo-Creation with Users at the Edges of Markets.- Innovative Ideas through Collaboration with Potential Users.- The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation.ReviewsAuthor InformationDr. Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam. Tab Content 6Author Website:Countries AvailableAll regions |
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