Overview

We are at a pivotal time in marketing. Consumers have endless choice, abundant access and a million ways to interact. They only spend time with brands that resonate, matter and add value. Even if your brand delivers, you still have to contend with the increasing noise and find unique ways to reach people. Smart marketers are learning how to overcome this by teaming up with other brands. What has historically been classified as a partnership is now an opportunity to truly collaborate, setting up a new playing field that helps marketers reach audiences, reveal what their brands stand for, increase sales and build lasting relationships. Curiosity and Connecting the Seemingly Unconnected In Collaboration is King we'll dive into the collaboration space, explore the modern brand and look at what's required to deploy marketing that moves people. In doing so we'll explore how to make the most of this approach and how to create a culture of collaboration in your workspace. Additionally, because none of what we do occurs in a vacuum, we will examine ways to nurture our own passions, curiosity and creativity. Ready to play?

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9781732492707

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Praise for Collaboration is King Marketing used to be about controlling the look and feel of a brand, broadcasting it. Brady gets that the new paradigm is about influencing the character of a brand--showing by doing--and that collaborations are the best way to express a brand's character. --Jon Spear, Brand Director, La Colombe Coffee Roasters Consumers are more involved than ever in co-creating with the brands they welcome into their lives. Brady's thoughts on brand collaboration with customers, partners and the broader ecosystem are timely and useful to marketers of all types. --Kirsten Newbold-Knipp, VP/CMO, Convey No marketer today stands a chance on their own, and everybody knows it. But true collaboration is hard. Thankfully, this new book, Collaboration is King, is a field guide for creative impact. Don't just read it--use it. --Ross Martin, CEO, Blackbird Brady has beautifully laid out how collaboration is the new creativity for modern brands. Collaboration is King is jammed with insights and inspiring stories to help you amplify your brand in a noisy and saturated world. It's the book I hope my competition doesn't read! --Eric Ryan, method & OLLY co-founder No matter what you're working on, chances are you're doing it collaboratively. From GitHub to Slack to Dropbox to data.world, we're coming together in order to do more, in less time, while burning fewer resources. Brady has brought that thinking to life for marketers in a fast-paced, personal and studied look at the role of collaboration in marketing. Collaboration is King is an entertaining and thought provoking read. --Robert Dowling, CEO of Hudson Cutler Most brands, as powerful as they are on their own, need the boost of another's DNA in order to create a truly disruptive idea or covetable product for their consumers. Ignite the power of what strong collaborations can do for your brand by following the experience of Brady Sadler in his new book Collaboration is King--this is the secret sauce for successful brands! --Laura Caszatt, Manager, merchandising / product development at The Walt Disney Company There's a certain alchemy that occurs at the intersection of things, when seemingly disparate worlds collide and layer to create something that feels totally new. It's inspiring, engaging, and sometimes even brings us back to that feeling of awe we experienced so often as kids, when the world was still fresh to us. Collaboration is King reminds me that in connecting the seemingly unconnected, meaningful stories and experiences can emerge. --Fatimah Kabba, Brand Designer, IDEO

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