Awards

• Winner of Association for Asian Studies South Asia Council Ananda Kentish Coomaraswamy Book Prize 1998
• Winner of Association for Asian Studies South Asia Council Ananda Kentish Coomaraswamy Book Prize 1998.

Overview

"What do I wear today? The way we answer this question says much about how we manage and express our identities. This detailed study examines sartorial style in India from the 19th century to the present, showing how trends in clothing are related to caste, level of education, urbanization and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, conceal identity and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi's adoption of the loincloth symbolized the contrast between Indian poverty and British wealth. Similar tensions are played out in India today, with urban Indians adopting ""ethnic"" dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, magazine advertisements and political cartoons, this book shows how individuals and groups play with history and culture as they decide what to wear."

Full Product Details

Author:   Emma Tarlo (School of Oriental and African Studies, University of London)
Publisher:   The University of Chicago Press
Imprint:   University of Chicago Press
Edition:   2nd ed.
Dimensions:   Width: 19.90cm , Height: 2.40cm , Length: 25.50cm
Weight:   1.057kg
ISBN:  

9780226789750

ISBN 10:   0226789756
Pages:   320
Publication Date:   01 September 1996
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
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