Overview

Geo has been a key figure in the influencer industry for 15 years, shaping the digital landscape from within some of the biggest brands in the world. Here, she peels back the curtain on the digital world that shapes our self-esteem, gender roles, even the structure of our brains. With a blend of insider anecdotes and media-nerd research, Geo shows us how the sausage is made (and what happens if you eat it!), from child safety to hustle culture and cancelling Elon Musk. This book is a must-read for anyone who spends hours per day on their phone (that's you!). Geo's insider perspective uncovers the realities behind our screen time, the influence of social platforms, and the commodification of our lives. ""Click Me Baby One More Time"" dives into critical issues such as overconsumption, misinformation, and the future of parenting in the digital age. Through chapters like ""Under the Influence"" and ""Confessions of a Shopaholic,"" Geo provides a comprehensive guide to understanding and navigating our digital landscape. Join Geo in this essential exploration of the digital age - it's a gripping, insightful read that will change the way you view your screens and yourself.

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9781399990356

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Geo has been named one of the biggest influences on the Influencer Industry. She began her career working with YouTubers and Bloggers from her student bedroom in 2018 and has been a vital part of the influencer industry as it has grown into the $21 billion giant it is today. Since then, Geo has led campaigns for global brands such as L'Oreal and EA Games, founded and run an award-winning influencer marketing agency, and worked with the biggest celebrity names on and off social media, from your sporting hero, to your Hollywood crush, to your daughter's favourite YouTuber. She is a guest writer and public speaker, leads digital marketing training courses and was awarded the highest-rated influencer marketing educator in 2022. Geo also sits on the advisory board for numerous industry award bodies. She is an honorary judge for the Influencer Marketing Show and bCreator 2023/24. This is her debut book.

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