Overview

The definition of a beautiful face has never been constant. See how political and social climates have moulded accepted beauty rituals and the evolution of cosmetics from ancient times through today. This colourful reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the 1920s to today. Follow the rich history of facial trends through fascinating and bizarre vintage ads; detailed makeup application guides; and profiles of famous makeup innovators, connoisseurs, and iconic faces. Over 430 images, timelines, and detailed vintage colour palettes show the changing definitions of beauty and document makeup innovations (the first mascara, lipstick, eye shadow, etc.) that have evolved throughout the history of cosmetics. This is an ideal reference for the professional makeup artist, cosmetologist, educator, student, and general makeup enthusiasts. AUTHOR: Gabriella Hernandez, founder and CEO of Besame Cosmetics, is an accomplished artist, photographer, and cosmetics historian. Her photography has been published in Bon Appetit, L.A. Times, and Shape. SELLING POINTS: . Illustrated history of facial beauty and the evolution of cosmetics from ancient times . Product development timeline and colour correct vintage palettes for each decade from the 1920s to today . Makeup application guides from various decades ILLUSTRATIONS: 359 colour & 74 b/w images *

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9780764336904

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Gabriela Hernandez, founder and CEO of Bésame Cosmetics, is an accomplished artist, photographer, and cosmetics historian. Her photography has been published in Bon Appétit, L.A.Times, and Shape. Gabriela lives in Los Angeles with her husband and two children.

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