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9781837080434

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Sawsan Malik is the Assistant Dean of the College of Business Studies at the Arab Open University, Kuwait. Afnan Alkhaldi is the Acting Dean Assistant of the Faculty of Business Studies at the Arab Open University Headquarters, Kuwait. Rashed Alhaimer is Associate Professor of Social Media Marketing and Local Dean of Business Studies at the Arab Open University, Kuwait. Miltiadis Lytras is a visiting researcher at Effat University. Dr Lytras is a world-class expert in the fields of digital transformation and technology-enabled learning. He is an expert in advanced computer science and management, editor, lecturer, and research consultant, with extensive experience in academia and the business sector in Europe and Middle East and Asia. Aidin Salamzadeh is Associate Professor and Vice Dean at College of Management in University of Tehran, Iran. Huda Alrashidi is Assistant Professor, College of Computer Science and Engineering, Kuwait College of Science and Technology (KCST), Kuwait.

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