|
|
|||
|
||||
OverviewMetaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis. Full Product DetailsAuthor: Cornelia Müller , Hermann Kappelhoff , Sarah Greifenstein , Dorothea HorstPublisher: De Gruyter Imprint: De Gruyter Weight: 0.595kg ISBN: 9783110709070ISBN 10: 3110709074 Pages: 296 Publication Date: 06 July 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationCornelia Müller, European University Viadrina, Frankfurt/Oder, Germany; Hermann Kappelhoff, Freie Universität, Berlin, Germany. Tab Content 6Author Website:Countries AvailableAll regions |