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Overview"The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, Walter Chrysler, William Durant and Alfred P. Sloan (both of General Motors), and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men are primarily responsible for these concepts and for the formation of ""the big three."" New research lends important insight into the relationship of Walter Chrysler's business career to the careers of the other three automotive giants. This comparative study details the career histories and visions of each of the men, exploring their individual business methods, the innovations for which they were responsible, and their impacts on the industry." Full Product DetailsAuthor: H. Eugene WeissPublisher: McFarland & Co Inc Imprint: McFarland & Co Inc Dimensions: Width: 17.80cm , Height: 1.00cm , Length: 25.40cm Weight: 0.345kg ISBN: 9780786416110ISBN 10: 0786416114 Pages: 196 Publication Date: 10 September 2003 Recommended Age: From 18 years Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsTable of Contents Preface 1. Henry Ford (1863–1947) Defining an American Industry The Ford Motor Company The Piquette Plant Ford Highland Park The Ford Dealership Dodge Brothers Lawsuit History Is Bunk H. Ford vs. H. Leland The Rouge Complex and the Model A and V8 Accounting and Management The Arsenal of Democracy Lincoln and Mercury Summary of a Business Life 2. William Durant (1861–1946) Salesmanship Buick General Motors Banker Usury General Motors Division of Chevrolet A New General Motors Durant After G.M. Summary of a Life 3. Alfred Sloan (1875–1966) The Early Career A Professional Manager United Motors Corporation Reconstruction Marketing and Product Sloan as Head of G.M. Greatness Summary of a Life 4. Walter Chrysler (1875–1940) The Railroad Years The Buick Years The Company Doctor: Willys ZSB The First Chrysler The Company Doctor: Maxwell The Elizabeth, N.J., Plant The New Chrysler Car The 1924 Chrysler Chrysler Corporation The Dodge Purchase Plymouth The Depression The Air.ow Chrysler Firsts Styling Non-Automotive A Time to Relax Summary of a Business Life Epilogue: Four Business Lives Career Goals and Commitment The Part of Luck Notes IndexReviewswell-researched...masterfully weaves the stories into a rich tapestry that ties these visionaries together and presents a panoramic picture of the formative years of automobile manufacturing in this country. This in-depth comparative study utilizes recently discovered material to present these legendary men and the innovations for which they were responsible in a new light --Cars & Parts; it's great reading! --Old Cars Weekly. well-researched...masterfully weaves the stories into a rich tapestry that ties these visionaries together and presents a panoramic picture of the formative years of automobile manufacturing in this country. This in-depth comparative study utilizes recently discovered material to present these legendary men and the innovations for which they were responsible in a new light --<i>Cars & Parts</i>; it's great reading! --<i>Old Cars Weekly.</i> Author InformationThe late H. Eugene Weiss spent nearly four decades with DaimlerChrysler. A lifelong interest in the automotive industry resulted in his three-year position organizing and researching in the Archives of the DaimlerChrysler Corporate Historical Collection, which gave him a unique viewpoint on the subject. Weiss divided his time between West Bloomfield, Michigan and Longboat Key, Florida. Tab Content 6Author Website:Countries AvailableAll regions |
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