Overview

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

Full Product Details

Author:   Kim L. Fridkin (Arizona State University) ,  Patrick J. Kenney (Arizona State University)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
ISBN:  

9781009445870

ISBN 10:   1009445871
Pages:   278
Publication Date:   23 May 2024
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Understanding how campaigns matter; 2. 'A hot mess inside a dumpster fire inside a train wreck': understanding the impact of the first presidential debate; 3. The priming of covid-19 during the campaign: the consequences of trump's coronavirus diagnosis; 4. The murder of George Floyd: how views of black lives matter and policing affected campaign 2020; 5. 'A rigged election': how views about election integrity altered the campaign; 6. How citizens impressions of the candidates influence vote choice; 7. The impact of campaign messages on the decision to vote; 8. How campaign 2020 matters.

Reviews

'Fridkin and Kenney's theory of citizen-centered campaigns provides a new lens of individual psychological predispositions alongside traditional political factors that results in a unique understanding of the chaotic and polarized election landscape of 2020, an election that has changed the trajectory of American politics.' Janet M. Box-Steffensmeier, The Ohio State University

Author Information

Kim L. Fridkin is a Foundation Professor of Political Science at Arizona State University. With Patrick J. Kenney, she is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014). Patrick J. Kenney is Foundation Professor of Political Science and an Executive Vice Provost at Arizona State University. With Kim L. Fridkin, he is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014).

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