Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Author:   Lawrence L Allen
Publisher:   AMACOM/American Management Association
ISBN:  

9781282333833


Pages:   244
Publication Date:   22 December 2009
Format:   Electronic book text
Availability:   In stock   Availability explained
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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers


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Overview

Could there be a more intriguing East-meets-West story than one about the introduction of chocolate that very symbol of Western indulgence to legendarily austere China?

Full Product Details

Author:   Lawrence L Allen
Publisher:   AMACOM/American Management Association
Imprint:   AMACOM/American Management Association
ISBN:  

9781282333833


ISBN 10:   1282333836
Pages:   244
Publication Date:   22 December 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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