Overview

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Full Product Details

Author:   Jean-paul Larcon (Hec Paris, France)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Dimensions:   Width: 15.00cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.567kg
ISBN:  

9789812835000

ISBN 10:   9812835008
Pages:   300
Publication Date:   23 October 2008
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Corporate Strategies of Chinese Multinationals; China's A Go GlobalA Policy; China's Outward Foreign Direct Investment; The Internationalization Process of Chinese Multinationals; International Marketing Strategies of Chinese Multinationals; Technology-Based Competition and Chinese Multinationals; Innovation and Knowledge Transfer in Chinese Multinationals; Corporate Culture and Organization of Chinese Multinationals; Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.

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