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OverviewChina has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China. Full Product DetailsAuthor: Hong Liu (Nanyang Technological University, Singapore)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.40cm , Height: 1.50cm , Length: 24.60cm Weight: 0.408kg ISBN: 9780415403092ISBN 10: 041540309 Pages: 206 Publication Date: 08 October 2008 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Replaced By: 9781138918252 Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationUniversity of Manchester, UK Tab Content 6Author Website:Countries AvailableAll regions |