Chinese and Indian Medicine Today: Branding Asia

Author:   Md. Nazrul Islam
Publisher:   Springer Verlag, Singapore
Edition:   Softcover reprint of the original 1st ed. 2017
ISBN:  

9789811350115


Pages:   213
Publication Date:   11 December 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $263.97 Quantity:  
Add to Cart

Share |

Chinese and Indian Medicine Today: Branding Asia


Add your own review!

Overview

This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices.With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript.

Full Product Details

Author:   Md. Nazrul Islam
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   Softcover reprint of the original 1st ed. 2017
Weight:   0.454kg
ISBN:  

9789811350115


ISBN 10:   9811350116
Pages:   213
Publication Date:   11 December 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reviews

Author Information

Dr. Nazrul Islam is currently a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia. He works as Associate Professor in the United International College, Beijing Normal University-Hong Kong Baptist University. His research interest focuses on Chinese herbal medicine, Indian ayurvedic medicine, and health tourism. He is the editor of the book Public Health Challenges in Contemporary China: An Interdisciplinary perspective by Springer (2016). He received PhD in Medical Sociology from the University of Hong Kong; MSc in Community Health and Health Management from Heidelberg University; and Bachelor in Anthropology from Jahangirnagar University. 

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

lgn

al

Shopping Cart
Your cart is empty
Shopping cart
Mailing List