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OverviewFull Product DetailsAuthor: Jonathan StoryPublisher: Pearson Education Limited Imprint: Financial Times Prentice Hall Dimensions: Width: 15.60cm , Height: 1.90cm , Length: 23.40cm Weight: 0.470kg ISBN: 9780273708278ISBN 10: 0273708279 Pages: 256 Publication Date: 25 February 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsContents: Chapter 1: Transformation: why operating in China is 30% plan, 70% trial and error Chapter 2: The organisation: a work in progress Chapter 3: Government relations Chapter 4: China choices: business structure and location Chapter 5: The people problem Chapter 6: Climbing the ladder in the right order – setting up operations Chapter 7: Understanding and supplying the China market Chapter 8: Promoting the brand Chapter 9: Choosing ChinaReviewsWhile there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board. Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board Reading the Thanks list in the Foreword to Jonathan Story's superb coverage of what it takes to do business in China, tells you a lot about the book. The list reads like a who is who of global companies and their chairmen, CEO's, general managers and senior executives operating in China. Diving into the book itself is about as close to living the real thing as you can get, and the experience of the author and his sources will be of invaluable help to those already on the ground there, as well as these planning to do so. Readers not only learn what to expect, and what to do (and not to do), but even more importantly they will come away from reading the book with a much deeper understanding of why things are evolving as they are. Buy it. Read it. Learn from it. Enjoy it. It will be one of the best investments in China that you can make. Derek Abell While there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board. Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board While there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board. Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board Reading the Thanks list in the Foreword to Jonathan Story's superb coverage of what it takes to do business in China, tells you a lot about the book. The list reads like a who is who of global companies and their chairmen, CEO's, general managers and senior executives operating in China. Diving into the book itself is about as close to living the real thing as you can get, and the experience of the author and his sources will be of invaluable help to those already on the ground there, as well as these planning to do so. Readers not only learn what to expect, and what to do (and not to do), but even more importantly they will come away from reading the book with a much deeper understanding of why things are evolving as they are. Buy it. Read it. Learn from it. Enjoy it. It will be one of the best investments in China that you can make. Derek Abell Author InformationJonathan Story is Emeritus Professor of International Political Economy at INSEAD, and holds the Marusi Chair of Global Business at The Lally School of Management, Rensselaer Institute. Prior to joining INSEAD in 1974, he worked in Brussels and Washington, where he obtained his PhD from Johns Hopkins School of Advanced International Studies. His latest book is China Uncovered: What you need to know to do business in China, forthcoming from Pearson Education. He is currently working on a new book, China in the World. His previous books include “China: The Race to Market”(FT/Pearson, 2003), The Frontiers of Fortune, (Pitman, 1999), which is about corporate strategy in the world economy; and The Political Economy of Financial Integration in Europe : The Battle of the Systems,(MIT Press, 1998) on monetary union and financial markets in the EU, and co-authored with Ingo Walter of NYU. These three books deal with the transformation of Europe, China and the world, and whatthat spells for business. Besides authoring books, he has contributed numerous chapters in books and articles in professional journals. He is a regular contributor to newspapers. At the INSEAD campus, he has taught European and world politics, markets, and business in the various MBA, PhD programs. He has taught on INSEAD’s flagship Advanced Management Programme for the last three decades, as well as on other Executive Development and Company Specific courses. Jonathan Story works with governments, international organisations and multinational corporations. He is married with four children.Besides English, he is fluent in French, German, Spanish, Italian, reads Portuguese and is learning Russian, and also Chinese. He has a bass voice, and sings professionally. Tab Content 6Author Website:Countries AvailableAll regions |