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In this study, Patricia Neils provides a major reassessment of the Time inc. mogul's views and his influence on American public opinion and foreign policy. Previous bibliographers and historians have depicted Luce as a fanatical anticommunist who used his pre-television media empire - the pages of Time, Life and Fortune, radio broadcasts on March of Time, and Time Newsreels shown in theatres throughout the United States-to sway American opinion against Mao Tse Tung and Chinese communists in favour of the fascist regime of Chiang Kaishek. Making extensive use of the Time inc. Archives, personal papers, and interviews with his colleagues and relatives, Neils suggests new perspectives on the role of Henry Luce and the complex interaction of images, attitudes, and policy.

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9780847676347

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Patricia Neils is Assistant Professor of International Relations and Assistant Coordinator for the Asian Pacific Rim Institute at the United States International University in San Diego.

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