Overview

Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. Twenty-five top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market. In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation's wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants divulge their secrets for keeping up with China's astoundingly broad and rapid digital transformation. They also discuss trends including localization of top positions in China, the rise of female top executives in the country, and the challenge of attracting the nation's highly international, purpose driven millennials. China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance, or executive programs.

Full Product Details

9798200726349

Table of Contents

Reviews

Author Information

"Laurie Underwood is a senior associate professor of management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting, and teaching expertise include intercultural business communications, corporate communications, relationship marketing, and technology-assisted communications. She has twenty years of experience in Greater China and has coauthored three books. Juan Antonio Fernandez is professor of management, associate dean, and director of the MBA program at China Europe International Business School (CEIBS), which ranked fifth in the Financial Times Global MBA Ranking 2019. He has twenty years of experience in China and has coauthored six books. Cindy Kay is a Chinese Thai American narrator and educator who grew up in the California Bay Area and lives in the Rockies. Her work has been described as listening to a ""cozy best friend."" She narrates fiction and nonfiction, and has studied Spanish, Portuguese, Thai, and Japanese."

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available