Overview

A GREAT READ! READERS EVERYWHERE WILL ENJOY CHINA: REALITY CHECK 2016 by Gregg Loveall. This book unveils multiple insights into the Chinese market today. This is the first of a series of three books. These books will continue to unveil even more insight and track China's progression in its globalization efforts, working to become an innovation based economy. Gregg Loveall is considered one of the experts in marketing, brand building, and strategy solution design in the Chinese market. He is one of the few people who can even write a book as enthralling and interesting as this one due to his inside knowledge of the Chinese business world. Gregg has lived and worked in China for over 25 years. He has seen the progression China has made in its development efforts first-hand. The book purposely does not focus on being a traditional read about the China market, but written from the angle of sharing his vast amount of knowledge and highly interesting experiences. It covers the realm of current day issues that make China one of the most unique places to do business. It is a vibrant read that brings the realities of the China market to life. It is a must read for anyone interested in China.

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9781533576040

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GREGG LOVEALL helped pioneer both the western style advertising and market research businesses in China. He has strategized for a number of Fortune 1000 companies, Chinese enterprises, and small-to-mid sized businesses in optimizing their success in China. He has created a proprietary data bank for consumer and market profiling on China and has direct access to social media listening, which allows him to keep his finger on the pulse of what is really happening in the market.

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