Overview

Who analyses children's screen content and media use in Arab countries, and with what results? Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly popular locally produced media content aimed at children. At the very time when conflict and uncertainty in key Arab countries have made local development and diversification of children's media more remote, it has become more urgent to gain a better understanding of how the next generation's identities and worldviews are formed. This interdisciplinary book is the first in English to probe both the state of Arab screen media for children and the practices of Arabic-speaking children in producing, as well as consuming, screen content. It responds to the gap in research by bringing together a holistic investigation of institutions and leading players, children's media experiences and some iconic media texts.With children's media increasingly linked to merchandising, which favours US-based global players and globalizing forces, this volume provides a timely insight into tensions between differing concepts of childhood and desirable media messages.

Full Product Details

Author:   Naomi Sakr ,  Jeanette Steemers
Publisher:   Bloomsbury Publishing PLC
Imprint:   I.B. Tauris
Dimensions:   Width: 13.80cm , Height: 2.50cm , Length: 21.60cm
Weight:   0.446kg
ISBN:  

9781784535049

ISBN 10:   1784535044
Pages:   264
Publication Date:   13 March 2017
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Notes on Contributors Children's Screen Content in the Arab World: An Introduction by Jeanette Steemers and Naomi Sakr Arab and Western Perspectives on Childhood and Children's Media by Feryal Awan and Jeanette Steemers Forces for Change in Arab Public Policy on Media and Children by Naomi Sakr Insight 1: The EBU as a Transfer Hub for Media Policy by Helle Strandgaard Jensen 4. Arab Animation Industries Between Business and Politics by Omar Adam Sayfo Insight 2: Prominent Personalities and the Fortunes of Children's Media in Egypt by Seham Nasser 5. Rebranding Al-Jazeera Children's Channel: The Qatarization Factor by Naomi Sakr and Jeanette Steemers 6. A Channel for Every Child: Exploring a Parallel Arab Children's Television Universe by Tarek Atia 7. Gender Constructions in Music Video: The Curious Case of Mini Studio by Kirsten Pike and Joe Khalil 8. Domesticating the 'Other' on Children's TV: The Cartoon Figure of Bakkar by Ehab Galal 9. Representation of Language in Arab Media for Children by Atef Alshaer Insight 3: Educational priorities and language use in Shara'a Simsim by Daoud Kuttab 10. Reading Children as Diasporic Audiences: Ethnographic Research among Young Arab Viewers in London by Tarik Sabry and Nisrine Mansour Notes Bibliography Index

Reviews

'This book provides a synthesis of research and policy reports as well as professional views on producing children's media in the MENA region. As such, it sheds new light on the role of policy, ideology as well as technology on children's media output, covering various genres and case studies. The authors cover an impressive array of topics including media policies, representation of gender and national identity, and the choice of linguistic code used in children's media. This is a well-written and well-argued book, which will be essential reading for students and scholars of Middle East studies.' - Noha Mellor, Professor of Media, University of Bedfordshire

Author Information

Naomi Sakr is Professor of Media Policy at the University of Westminster and Director of the Arab Media Centre (part of the University of Westminster's Communication and Media Research Institute). Her publications include Satellite Realms: Transnational Television, Globalization and the Middle East; Arab Television Today; Transformations in Egyptian Journalism and, and, as editor, Women and Media in the Middle East: Power through Self-Expression; Arab Media and Political Renewal: Community, Legitimacy and Public Life and Arab Media Moguls (all published by I.B.Tauris).Jeanette Steemers is Professor of Culture, Media and Creative Industries at King's College London.

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