Overview

Who analyses children's screen content and media use in Arab countries, and with what results? Children, defined internationally as under-18s, account for some 40 per cent of Arab populations and the proportion of under-fives is correspondingly large. Yet studies of children's media and child audiences in the region are as scarce as truly popular locally produced media content aimed at children. At the very time when conflict and uncertainty in key Arab countries have made local development and diversification of children's media more remote, it has become more urgent to gain a better understanding of how the next generation's identities and worldviews are formed. This interdisciplinary book is the first in English to probe both the state of Arab screen media for children and the practices of Arabic-speaking children in producing, as well as consuming, screen content. It responds to the gap in research by bringing together a holistic investigation of institutions and leading players, children's media experiences and some iconic media texts.With children's media increasingly linked to merchandising, which favours US-based global players and globalizing forces, this volume provides a timely insight into tensions between differing concepts of childhood and desirable media messages.

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9781784535056

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Reviews

'This book provides a synthesis of research and policy reports as well as professional views on producing children's media in the MENA region. As such, it sheds new light on the role of policy, ideology as well as technology on children's media output, covering various genres and case studies. The authors cover an impressive array of topics including media policies, representation of gender and national identity, and the choice of linguistic code used in children's media. This is a well-written and well-argued book, which will be essential reading for students and scholars of Middle East studies.' - Noha Mellor, Professor of Media, University of Bedfordshire

Author Information

Naomi Sakr is Professor of Media Policy at the University of Westminster and former Director of the Arab Media Centre (part of the University of Westminster's Communication and Media Research Institute).Jeanette Steemers is Professor of Culture, Media and Creative Industries at King's College London.

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