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OverviewIn all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements. Full Product DetailsAuthor: Arzu Sener , Seval Guven , Ayfer Aydiner BoyluPublisher: Nova Science Publishers Inc Imprint: Nova Science Publishers Inc Weight: 0.148kg ISBN: 9781617289095ISBN 10: 1617289094 Pages: 69 Publication Date: 16 January 2012 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsIntroduction; Methodology; Findings & Discussion; Conclusion; Index.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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