Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Author:   Steven Menasche ,  Philip Kotler ,  John A Caslione
Publisher:   Gildan Media Corporation
Edition:   Library Edition
ISBN:  

9798200600939


Publication Date:   01 April 2017
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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Chaotics: The Business of Managing and Marketing in the Age of Turbulence


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Overview

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Full Product Details

Author:   Steven Menasche ,  Philip Kotler ,  John A Caslione
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
Edition:   Library Edition
ISBN:  

9798200600939


Publication Date:   01 April 2017
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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"Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the ""guy next door"" voice for numerous national radio and television campaigns, including Proactive, Arby's, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children. Coming soon... Coming soon..."

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