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OverviewThis book offers a comprehensive analysis of the impact of celebrity endorsements on consumer behavior, specifically focusing on the residents of Makurdi, Nigeria, and their response to Davido's endorsement of Infinix mobile phones. It explores how celebrity influence can shape purchasing decisions and brand loyalty, providing a case study of one of Nigeria's most popular music artists, Davido, and his role in promoting the Infinix brand.The study delves into the dynamics of celebrity culture in Nigeria, examining how the public's admiration for celebrities like Davido translates into increased patronage of the products they endorse. It also considers the effectiveness of celebrity endorsements in the Nigerian market, analyzing factors such as brand perception, consumer trust, and the psychological impact of associating with a celebrity-endorsed product. Full Product DetailsAuthor: Elijah Hembanen Apev , Winifred Doofan Tughgba , Gabriel Terzurum ApevPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.103kg ISBN: 9786208012984ISBN 10: 6208012988 Pages: 60 Publication Date: 31 August 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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