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OverviewThe process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets. Full Product DetailsAuthor: Sarmistha Sarma , Sukhvinder SinghPublisher: Idea Group,U.S. Imprint: Idea Group,U.S. Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 1.070kg ISBN: 9781466673939ISBN 10: 1466673931 Pages: 417 Publication Date: 30 December 2014 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationSarmistha Sarma, Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India. Sukhvinder Singh Institute of Innovation in Technology and Management, Guru Gobind Singh Indraprashtha University, India. Tab Content 6Author Website:Countries AvailableAll regions |
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