Overview

Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures. The cases in this casebook are all based on original research, real entrepreneurs and real businesses. The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management - both published by Tilde University Press.

Full Product Details

Author:   Tim Mazzarol
Publisher:   Tilde Publishing
Imprint:   Tilde University Press
Edition:   New edition
Dimensions:   Width: 20.00cm , Height: 0.60cm , Length: 24.80cm
Weight:   0.225kg
ISBN:  

9780734611079

ISBN 10:   0734611072
Pages:   100
Publication Date:   30 May 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Case set 1 - Entrepreneurship: A social and economic process Cases: Japan, Australia, Malaysia and Philippines; Case set 2 - The entrepreneur: Mind and action Case: Lessons from entrepreneurs; Case set 3 - The entrepreneurial process Cases: Malcolm and Richard; Case 4 - Intrapreneurship Case: Belmont 'City of Opportunity'; Case 5 - Small firms Case: The Stillroom; Case 6 - Adoption and diffusion of innovation Case: The Owen Gun; Case 7 - Planning and strategy in entrepreneurial ventures Case: Comfort Homes; Case 8 - Financing the venture Case: Mt Romance Australia Ltd; Case 9 - Technology, technopreneurs, disruptive innovations Case: Davies-Craig EWP; Case 10 - Social entrepreneurship and co-operative enterprise Case: Bendigo Bank; Case 11 - AQ2 Smartflow Case: AQ2 Smartflow Pty Ltd.

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Author Information

Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programmes targeted at a wide range of levels from undergraduate to postgraduate. He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.

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